News sites are the most sought-after publications for advertorials and the ones that refuse most often: every day they receive texts with no news in them. The Comunicate.eu catalogue lists national and local Romanian news publications among its 3,822 active sites, with domain authority, turnaround and price written next to each. This page explains what works on a news site, what does not, and how you publish without going through the newsroom.
In numbers: Comunicate.eu, operated by ARC MEDIASOFT SRL, covers 22 niches, and 2,907 of its publications publish in Romanian. The 109 publications of its own network share one price per format; partner sites show their own. The turnaround is written next to each site, usually 2 working days.
What a news site accepts
Almost any subject, on one condition: there has to be real news in it. A launch, a partnership, an investment, an appointment, a result, a public position on a current topic. On a news site the classic press release (something happened, who, when, why it matters) works better than the long advertorial, which explains and persuades. If you have a product to explain rather than something to announce, choose a niche publication, where context matters, not timing. The difference is explained in press release vs advertorial.
What works on news sites
- A headline with a fact, not an adjective. "Company X opens its Cluj factory" passes; "A revolutionary solution for retail" does not. The rules are in the press release headline.
- The figure in the first two paragraphs. The news reader decides within five seconds whether to continue.
- One announcement per text. Two stories in one release means the newsroom picks one or none.
- The town's name in the headline, for local sites: most searches that land on local press contain it.
How you publish, step by step
Open the catalogue, filter the News niche and check each site's language — the catalogue also holds international publications — then compare authority, turnaround and price. Pick one or several, upload the text (written in the editor or from a Word document) and submit. Each publication's labelling policy is listed in the catalogue, and you see it before you order. Publishing is automatic where the site allows a connection and manual elsewhere; once the article is up, we open it as an ordinary reader would and you receive the verified address. For publications connected to Google Search Console you also see the article's impressions and clicks, in your account.
What it costs
On the 109 publications of our own network, 45 lei excluding VAT (≈ €9) per advertorial and 35 lei (≈ €7) per press release, whatever the authority. Partner news sites carry their own price, written in the catalogue; across the whole catalogue an SEO advertorial ranges from 30 lei to over 100,000 lei, depending on the publication. With a package an advertorial drops to 31 lei and a press release to 27 lei per publication, and credits do not expire. The first publication is free. All the figures are on the pricing page; for releases, see what a press release costs and where to publish a press release.
What news sites do not publish
Company profiles with no event in them, texts with unsourced superlatives, material without an identifiable sender, promises of medical or financial results. The refusal is not a value judgement: such a text has no place in a news feed and nobody reads it there. The complete rules are in the publishing rules.
Create your account in two minutes and your first publication is free — no card, no sales call.
Frequently asked questions
Which Romanian news sites can I publish on?
National general publications and local press, from our own network and from partners, each with its domain authority, turnaround and price in the catalogue. The News niche page shows a selection; the full list, with filters, is inside the platform, where orders are placed.
Does the advertorial appear in the site's news feed?
It appears as an article on the publication, with its own indexable address. Where exactly it sits on the site and each publication's labelling policy are listed in the catalogue, before you order.
Can I publish the same text on ten news sites?
You can, but change the headline and the first paragraph for each. Ten identical pages compete with each other in search and the engine keeps a single one.
How fast does it go live?
The turnaround is written next to each publication before you order, usually 2 working days. Publishing is automatic where the site allows a connection and manual elsewhere.
How much does an advertorial on a Romanian news site cost?
On the news publications of the Comunicate.eu own network, 45 lei excluding VAT (≈ €9), the same as in every other niche, or 35 lei for a press release. Partner news sites set their own price, shown in the catalogue next to each one. How ordering works in general is on publishing an advertorial in Romania.