On Comunicate.eu, publishing a press release costs 35 lei excluding VAT on any of the 109 publications in the own network, and 27 lei per release with the 50-release package (prices valid in October 2026). Across the Romanian market, a press release costs between nothing and several thousand lei, and the difference is not in the text but in what you buy alongside it: writing it, publishing it on a specific outlet, or distributing it to many outlets. This guide takes the three parts in turn, with figures from the Romanian market in 2026.
1. What writing costs
Nothing, if you write it yourself; it is a simple form with few rules, and the writing guide covers them all. Between 150 and 400 lei if you order it from a freelance writer or a platform; between 400 and 1,500 lei at a PR agency, where the price usually includes a round of questions about the company. What makes the price difference is not the quality of the sentences but the research: a release written by someone who spent ten minutes with the managing director has figures and quotes, one written from the company website has adjectives.
2. What publication on one outlet costs
This is where the spread is widest. A release emailed to a newsroom is free and, in most cases, unpublished: newsrooms pick up what is news for their readers, and a company announcement rarely is. A release published for a fee, as labelled material, costs:
- On press release aggregators: 0 lei. You get an indexable address on a site nobody reads.
- On publications picked from a catalogue: on Comunicate.eu, 35 lei excluding VAT on any of the 109 publications in the own network, 33 lei per release with the 10-release package and 27 with the 50-release package; the other 3,713 publications in the catalogue each show their own price. The first publication is free when you create an account, with no card. Figures are on the pricing page.
- Through an agency, on the same publications: 150–600 lei per publication, because the price includes the quote request, the emails with the newsroom and the agency margin.
- On the large national outlets, straight from their advertising rate card: 1,500–8,000 lei for a labelled piece, depending on position and time on the front page.
On the own network, publication on a news outlet and on a niche one costs the same; what differs is who reads it. The three routes are compared in where to publish a press release.
Public market prices, October 2026
What publication costs on the Romanian-language publications in the Comunicate.eu catalogue, by type of material. Not every publication accepts press releases, so the counts differ by row. Prices in lei excluding VAT, on 6 October 2026; the full method is in the Advertorial prices in Romania 2026 study.
| Type of material | Publications | Median price | Middle half |
|---|---|---|---|
| Press release | 1,745 | 195 lei | 125–283 lei |
| SEO advertorial | 2,907 | 195 lei | 102–284 lei |
| Brand awareness | 2,247 | 195 lei | 153–313 lei |
A press release on a catalogue publication costs a median 195 lei; half of the publications charge between 125 and 283 lei. As with advertorials, the price follows the authority of the site: for SEO advertorials, the median rises from 102 lei below DR 10 to 1,068 lei at DR 50 and above.
3. What distribution costs
Distribution means the same release sent or published on many outlets at once. Distribution agencies sell packages: 500–1,500 lei to send it to a list of newsrooms (with no guarantee of publication) or 2,000–10,000 lei for guaranteed publication on ten to thirty sites, usually aggregators and small publications. Through the catalogue, distribution is the sum of publications: ten own-network publications of your choosing cost 350 lei, or 330 with the 10-release package, and each comes with the verified address. The difference from the agency package is that you choose the publications, by reader, and see every price beforehand.
What is included and what is not
When you compare prices, ask what they cover. On Comunicate.eu, the price covers publication on the site you chose (automatic where the site is connected to the platform, manual elsewhere), images hosted on the publication, the article's address, verified, at the end, and an exportable history. Under Romanian Law 363/2007, making paid material recognisable is the duty of the advertiser and the publication: on the 109 own-network publications the label is added on request, and each partner publication's labelling policy is listed in the catalogue before you order. Writing is not part of the price, though the platform has an AI writing assistant, and sensitive content has its own rates on the publications that accept it: 100 lei for casino and adult, 150 lei for crypto. With agencies, ask whether the price includes guaranteed publication or only sending, and whether you receive the final addresses.
What is not worth paying for
- Distribution "to 500 journalists". It is an email list, not a publication, and most of it lands in spam.
- Paid publication on aggregators. The same thing is free everywhere and brings no readers.
- Promises of rankings or traffic. Nobody controls how a search engine ranks a page or how many people read it.
- Promises of guaranteed editorial pick-up. Nobody guarantees what a newsroom writes.
How to work out the budget
Start from the reader, not from the amount. A release about a new clinic in Brașov needs two or three publications: the local press in Brașov and a health publication; on the own network the cost is 70–105 lei plus the text. A national product launch needs five to ten publications in the product's niche plus two or three news outlets; 250–450 lei. The budget grows with the number of publications that matter to you, not with the total number. The selection rules are in how to choose the sites, and the ordering steps on publishing a press release in Romania.
Frequently asked questions
What does a free press release actually cost?
Your time for writing and sending, plus the risk of it appearing nowhere. On Comunicate.eu, every account's first publication is free, with no card, on one of the own-network publications, and you get the same verified address as with a paid one. The details are in free press release in Romania.
Why does publishing a release cost 35 lei and an advertorial 45?
The release is shorter, has a fixed structure and is checked faster. The advertorial is a longer text, with links and images to verify.
Do the prices include VAT?
No, catalogue prices exclude VAT, which is added on the invoice. VAT-registered companies deduct it. Payment is by bank transfer, against a pro forma invoice issued automatically, and orders are placed by companies and organisations, not by private individuals.
Is a PR agency worth it?
Yes, when you need the relationship with journalists, strategy and crisis response. For publishing a release on chosen publications, the agency adds a margin on top of the same catalogue price.