On 6 October 2026, the median price of an SEO advertorial on a Romanian-language publication was 195 lei excluding VAT, according to the Comunicate.eu study of 2,907 publications in the platform's catalogue. Half of the publications charge between 102 and 284 lei, and the price rises most with the site's authority: from 102 lei below DR 10 to 1,068 lei at DR 50 and above.
Advertorial prices are rarely published: most of the time you ask by email and negotiate. The Comunicate.eu catalogue shows each publication's price before you order, so it can tell you what an advertorial actually costs in Romania. Below are the figures by authority, niche and market, with the method and the data to download.
Key findings
- 195 lei is the median price of an SEO advertorial on a Romanian-language publication. Only 16.6% of publications charge under 100 lei, and 83.8% charge under 500.
- Authority matters most: at DR 50 and above the median is 1,068 lei, 4.5 times the DR 30–39 median (240 lei).
- At the same authority, prices vary widely: between DR 30 and 39, the cheapest 10% of publications charge under 153 lei and the priciest 10% over 981 lei.
- The most expensive niches are news and sport (median 382 lei); the cheapest is travel (102 lei).
- Italian- and English-language publications cost 9.8 and 15.4 times as much as Romanian ones, at the median.
What an advertorial costs in 2026
The median is the middle of the market: half of the publications charge less, half charge more. A few very expensive outlets pull the average up, so the median better describes what a typical buyer finds. The table also shows what the cheapest and the priciest 10% of publications charge, for each type of article.
| Type of article | Publications | Cheapest 10% under | Middle half | Median | Priciest 10% over |
|---|---|---|---|---|---|
| SEO advertorial | 2,907 | 45 lei | 102–284 lei | 195 lei | 801 lei |
| Press release | 1,745 | 115 lei | 125–283 lei | 195 lei | 610 lei |
| Brand awareness article | 2,247 | 115 lei | 153–313 lei | 195 lei | 1,045 lei |
Press releases and brand awareness articles have the same median as the SEO advertorial, 195 lei: on most publications the price depends on the site, not on the type of article. The difference is at the cheap end: an SEO advertorial can run on all 2,907 publications, the cheapest included, a press release on 1,745 and a brand awareness article on 2,247. What a full budget includes, from writing to labelling, is covered in how much an advertorial costs and how much a press release costs.
Price by site authority (DR)
DR (Domain Rating, from Ahrefs) is a 0–100 score for the strength of a site's link profile. It is one of the scores commonly used to compare publications for SEO advertorials and, as the data shows, the one that shows most clearly in the price.
| Authority (DR) | Publications | Median price | Middle half |
|---|---|---|---|
| DR 0–9 | 804 | 102 lei | 87–153 lei |
| DR 10–19 | 554 | 153 lei | 125–273 lei |
| DR 20–29 | 566 | 273 lei | 195–284 lei |
| DR 30–39 | 403 | 240 lei | 195–420 lei |
| DR 40–49 | 159 | 500 lei | 273–908 lei |
| DR 50+ | 193 | 1,068 lei | 545–2,440 lei |
| No DR measured | 228 | 102 lei | 42–148 lei |
The big jump starts at DR 40: the median doubles between DR 30–39 and DR 40–49 (from 240 to 500 lei) and doubles again from DR 50 (1,068 lei). Below DR 40, higher authority does not automatically mean a higher price: publications at DR 20–29 have a median of 273 lei, above the DR 30–39 median (240 lei).
DR says more about price than DA (Domain Authority, from Moz). Rank publications by DR and the order follows the price order fairly well (correlation 0.61); rank them by DA and it barely does (0.22). For an SEO advertorial budget, DR is the more useful benchmark.
How much prices vary at the same authority
Two publications in the same DR band can have very different prices: between DR 30 and 39, the priciest 10% charge more than 6 times what the cheapest 10% charge. In the chart, the light band covers 80% of publications (without the cheapest and priciest 10%), the solid band the middle half, and the vertical line the median.
| Authority (DR) | Spread (25 to 10,000 lei, log scale) | Cheapest 10% pay under | Median | Priciest 10% pay over |
|---|---|---|---|---|
| DR 0–9 | 33 lei | 102 lei | 302 lei | |
| DR 10–19 | 72 lei | 153 lei | 374 lei | |
| DR 20–29 | 102 lei | 273 lei | 580 lei | |
| DR 30–39 | 153 lei | 240 lei | 981 lei | |
| DR 40–49 | 239 lei | 500 lei | 1,327 lei | |
| DR 50+ | 284 lei | 1,068 lei | 7,625 lei |
At DR 50 and above, the priciest 10% of publications charge over 7,625 lei: this is where the large national sites sit, and you pay for readership and name, not just the link. If the link is the goal, a publication in the lower half of the band brings the same DR for a fraction of the price. The criteria beyond the score are in how to choose sites for advertorials.
Price by niche
Each publication is counted once, under its main niche. Only niches with at least 20 Romanian-language publications are shown.
| Main niche | Publications | Median price | Middle half |
|---|---|---|---|
| News | 434 | 382 lei | 236–687 lei |
| Sport | 31 | 382 lei | 236–1,193 lei |
| Education | 39 | 305 lei | 195–741 lei |
| Lifestyle | 168 | 284 lei | 195–610 lei |
| Automotive | 39 | 284 lei | 135–687 lei |
| Home & garden | 55 | 273 lei | 128–334 lei |
| Beauty | 29 | 273 lei | 195–444 lei |
| Blog | 90 | 234 lei | 168–281 lei |
| Technology | 35 | 234 lei | 148–1,678 lei |
| Business | 179 | 214 lei | 102–458 lei |
| Food & drink | 23 | 195 lei | 102–987 lei |
| Health | 58 | 170 lei | 45–346 lei |
| General news | 1,522 | 153 lei | 102–234 lei |
| Travel | 43 | 102 lei | 45–245 lei |
Among niches with more than 100 publications, news has the highest median, 382 lei. General-interest sites, the largest group (1,522), have a median of 153 lei: a good fit when the link matters more than the audience. Low-cost options are gathered in cheap advertorials, and news outlets in advertorials on news sites.
Romania compared with other markets
The catalogue also lists publications in other languages, with prices shown in lei. The comparison shows how inexpensive the Romanian market is in relative terms.
| Publication language | Publications | Median price | Middle half |
|---|---|---|---|
| Romanian | 2,907 | 195 lei | 102–284 lei |
| Italian | 723 | 1,907 lei | 1,297–4,194 lei |
| English | 189 | 2,997 lei | 1,297–4,423 lei |
The gap does not come from authority: at the same DR 30–39, an Italian-language publication has a median of 2,135 lei, 8.9 times a Romanian one; at DR 50 and above, 6,557 lei against 1,068. For a campaign aimed at readers in Romania, Romanian-language publications give the same authority at a much lower price.
What it means for your budget
- For links and authority: at 195 lei per placement, 10 advertorials on mid-range sites cost around 1,950 lei excluding VAT. On the Comunicate.eu own network of 109 publications, an SEO advertorial costs 45 lei excluding VAT, and with a subscription the price per placement drops to 31 lei.
- For visibility: a publication at DR 50 and above costs a median 1,068 lei. It pays off when its readers are your customers, not just for the score.
- To compare quotes: a quote above 420 lei for a publication below DR 40 is more expensive than three quarters of the publications at that level. Ask what you get on top: proven readership, a homepage slot or a niche that is hard to find.
Every price, with each publication's authority and turnaround, is in the publication catalogue, and prices by campaign type and subscriptions are on the pricing page. Your first publication is free when you create an account, no card needed.
Methodology
- Date: prices were read from the Comunicate.eu catalogue on 6 October 2026.
- Publications: all 2,907 active Romanian-language publications with a listed price (out of 3,822 in the whole catalogue). The market comparison also uses the Italian- and English-language publications.
- Price: the price shown to the customer for each type of article, in lei, excluding VAT, that is, the price at which it is ordered through Comunicate.eu. The same publication may have a different price negotiated directly with its newsroom or through another platform.
- Own network: the 108 Romanian-language publications of the own network, at 45 lei, are included. Without them, the SEO advertorial median stays at 195 lei.
- Authority: DR from Ahrefs, read between 28 September and 5 October 2026, for 2,679 publications; the other 228 are shown separately as "no DR measured". DA from Moz.
- Calculation: median and quartiles with linear interpolation; the "middle half" is the range between the first and third quartile. The correlation between authority and price is computed on ranks (Spearman).
- Niche: each publication is counted once, under its main niche. Groups with fewer than 20 publications are not published, so that no figure describes a single site.
- Not included: the price of any single publication, or site names. Only aggregate values.
The data, to download and cite
Every value in the tables is in the study's CSV file (UTF-8, comma-separated). You may reuse the figures with a credit: "Comunicate.eu, Advertorial prices in Romania 2026, data from 6 October 2026", linking to this page. The study is updated once a year.
Frequently asked questions
How much does an advertorial cost in Romania?
On a Romanian-language publication, an SEO advertorial costs a median 195 lei excluding VAT, according to the Comunicate.eu catalogue in October 2026. Half of the publications charge between 102 and 284 lei, and those at DR 50 and above a median 1,068 lei.
What should an advertorial on a DR 30 site cost?
Between DR 30 and 39 the median is 240 lei, and half of the publications charge between 195 and 420 lei. A price well above 420 lei should come with a reason, such as readership, niche or placement: the score alone does not explain it.
Why do two sites with the same DR have such different prices?
Because DR measures links, not readers. A well-known news site and a blog with the same DR sell different things: the first, visibility and name; the second, mostly the link.
Do the prices in the study include VAT?
No. All prices exclude VAT and are in lei, as shown in the catalogue.
How much does it cost to publish a press release?
On the Romanian-language publications in the catalogue, the median is 195 lei excluding VAT. On the Comunicate.eu own network, a press release costs 35 lei excluding VAT.