Guides
How to write a press release, how to label an advertorial, when an SEO article is the better choice. Written for people who publish, not for people who write about publishing.
- advertorial prices romania
Advertorial prices in Romania, 2026: a study of 2,907 publications
Comunicate.eu analysed the prices listed in its catalogue for 2,907 Romanian-language publications: an SEO advertorial costs a median 195 lei excluding VAT, and half of the publications charge between 102 and 284 lei (data from 6 October 2026).
Read the guide - how to choose sites for advertorials
How to choose the sites for advertorials: five criteria, in order
Choose advertorial sites in this order: the reader you need, the niche that reader reads, domain authority between comparable sites, how the site marks paid content, and only then price and turnaround.
Read the guide - advertorial vs google ads
Advertorial or Google Ads: what to choose, with a one-year calculation
Google Ads buys clicks for as long as you pay; an advertorial buys an article that stays on a publication and in search. Ads win when you need customers this week, advertorials when the decision takes time, and most companies need both.
Read the guide - advertorial example
Advertorial example, annotated paragraph by paragraph
A good advertorial example: a headline about the reader's problem, three concrete cases with prices, one thing readers can check themselves, and the offer last, in about 600 words. Each paragraph is explained below, then the version publications refuse.
Read the guide - press release cost romania
How much does a press release cost in Romania? Writing, publication, distribution
In October 2026, on Comunicate.eu, publishing a press release costs 35 lei excluding VAT on any of the 109 publications in the own network, or 27 lei with the 50-release package. Writing it yourself is free; the rest of the bill depends on whether you also buy writing or distribution.
Read the guide - advertorial vs seo article
Advertorial or SEO article: choosing from the brief
Choose an advertorial when the page presents an offer directly, and an SEO article when it answers a question people search for, with sources and criteria. Length does not decide the format; the job of the page does.
Read the guide - regulated advertising romania
Advertising regulated products in Romania: the documents to send
Before a regulated product is advertised in Romania, the publication needs the final material, the sender's identity, the sector approval, notification or licence, and proof for every claim: for example the ANMDMR approval number for an OTC medicine or the licence number for gambling.
Read the guide - press release publishing rules
Press release publishing rules on Comunicate.eu
What Comunicate.eu checks before a press release or advertorial goes out on a publication from its catalogue, what it refuses, and what it does not promise.
Read the guide - press kit
Press kit (media kit): what it contains and when you send it
A press kit, or media kit, is the set of resources journalists download about your company: the boilerplate, logos, photographs with usage rights, short biographies and a media contact, kept on one page of your site.
Read the guide - hiring press release
Hiring press release: an HR structure for recruitment news
A hiring press release announces recruitment that is news (a new site, dozens of positions, an investment) with the company, the number of roles, the place and the reason in the headline and lead; a single vacancy belongs in a job advert.
Read the guide - how to pitch a journalist
How to pitch a journalist: the email that sends your press release
A pitch is the short email, under 120 words, that sends your press release: a subject close to the headline, one sentence on why it matters to that publication's readers, the central fact, the release attached or linked, and a contact.
Read the guide - sports press release
Sports press note: the short press release for matches and tournaments
A sports press note is a short press release, 300–500 words, with the competition, date, venue, schedule, participants and accreditation; after the event, a second note carries the confirmed results.
Read the guide - event press release
Event press release: template, structure and checklist
An event press release gives newsrooms the date and time, the full address, the programme, the speakers, the accreditation rules and a contact reachable on the day, in a factual third-person text sent 7–14 days before the event.
Read the guide - press release vs advertorial
Press release vs advertorial: differences and obligations
A press release announces a verifiable fact in a factual, third-person voice; an advertorial promotes a product or service in a message the client controls. Both can be paid, and if they are, both have to be recognisable as paid.
Read the guide - press release headline
Press release headlines: examples, formulas and checks
A good press release headline says who does what, where and when, in 8 to 14 words, with no slogan and no full stop. Below are formulas and examples by type of news, and four checks to run before sending.
Read the guide - press release template
Press release structure and template: the mandatory sections
A press release has six sections in a fixed order: a factual headline, a lead with who, what, when and where, the body, a quote, the boilerplate and the press contact. Below, what each one does and a template to fill in.
Read the guide - press release boilerplate
Press release boilerplate: what to write, with examples
The boilerplate is the short “About [company]” paragraph at the end of a press release: legal name, activity, headquarters and one verifiable figure, in under 80 words, identical in every release.
Read the guide - content marketing vs pr
Content marketing vs PR: what each does and how they work together
Content marketing means publishing useful content on your own channels (guides, case studies, newsletters) to earn trust over time; PR gets dated news to journalists and the public. They share the goal of credibility, not the format, the channel or the way you measure them.
Read the guide - what is an advertorial
What is an advertorial? Definition, cost and labelling rules in Romania
An advertorial is paid material written as an article to promote a product or service. In Romania it has to be recognisable as paid: Law 363/2007 forbids presenting paid promotion as editorial content.
Read the guide - product launch press release
Product launch press release: structure, figures and template
A product launch press release says who launches what, for whom, where and from what date, backs the difference from existing products with 2–3 verifiable figures, and leaves the full feature list to the product page.
Read the guide - how to write a press release
How to write a press release: steps, example and checklist
Start from one verifiable fact: put it in a factual headline and a lead of at most 50 words that answers who, what, when, where and why it matters, then add the details, a quote, the boilerplate and a press contact.
Read the guide - how to label an advertorial
How to label an advertorial: steps and legal obligations in Romania
To label an advertorial, put a clear label such as “Advertorial” or “Sponsored content” on the first screen, name the company that paid, keep the newsroom's byline off it and qualify the paid links with rel="sponsored".
Read the guide - crisis communication checklist
Crisis communication: an operational checklist for companies
In a crisis, confirm the facts internally, name one spokesperson, publish a short factual statement with the immediate measure and the time of the next update, and keep the same facts on every channel for the first 72 hours.
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