Publishing an advertorial in Romania usually starts with an email to a newsroom and ends, at best, with a price that looks nothing like the one somebody else paid for the same site. Here the email step is gone: Romanian publications sit in a catalogue with the price and the turnaround written next to each one, and you choose.
In short (October 2026): Comunicate.eu is a Romanian platform for publishing advertorials, SEO articles and press releases, run by ARC MEDIASOFT SRL in Bucharest. On its own network of 109 publications an SEO advertorial costs 45 lei excl. VAT (≈ €9), a press release 35 lei (≈ €7) and a brand awareness article 40 lei (≈ €8), whatever the niche. The full catalogue lists 3,822 active publications in 22 niches, 2,907 of them in Romanian; the 3,713 partner sites each carry their own price, shown before you order.
How publishing an advertorial works
Open the catalogue and filter by niche. Next to every publication you see which categories it accepts, the language it publishes in, how it labels paid material and how long it takes to go live — usually 2 working days. Pick one or several, upload your text — written in the editor or imported from a Word document — and submit. Publishing is automatic where the site allows a connection and manual elsewhere. Once the article is up, we open it the way an ordinary reader would and you receive the address that actually resolves.
What an advertorial costs in Romania
On the 109 publications of our own network, an SEO advertorial costs 45 lei excluding VAT (≈ €9), whatever the niche or the site's authority. There is no price grid by metrics and no negotiation: the price written in the catalogue is the price you pay. Partner publications each show their own price; across the whole catalogue an SEO advertorial costs from 30 lei to over 100,000 lei, depending on the site. If you publish regularly, packages bring the own-network price down:
- 10 SEO advertorials for 420 lei (42 lei each)
- 50 for 1,750 lei (35 lei each)
- 100 for 3,100 lei (31 lei each)
Package credits never expire.
Sensitive content has its own rate, on the publications that accept it: 100 lei for casino and adult, 150 lei for crypto. These rates are shown before you order.
What you get
- The article published on the publication you chose, with its own indexable address
- The advertising label required by law, on request, on the own network; for every other publication, its labelling policy is visible in the catalogue before you order
- The images in your article, hosted on the publication
- The address verified as a logged-out visitor — the link you can put straight into a client report
- The full history, exportable at any time
When to choose an advertorial, and when not to
An advertorial fits when you have something to explain or compare: a product, a service, an offer, a project. If all you have is a factual announcement — an appointment, an investment, a result — a press release works better: it is shorter, read as news and costs 35 lei (≈ €7) on our own network. If the text is built around a question people search for, look at publishing an SEO article. Prices and turnaround for every format are on the pricing page.
What you send
The text, the images and the address your links should point to. That is all. We propose the search title and the description when you import, and you can change them. If the text is not written yet, you can draft it with the AI writing assistant in the platform or order copywriting from a person; either way, you approve the text before publication. Romanian-language publications need a text in Romanian.
What the price includes
On our own network, the 45 lei cover the whole journey of an advertorial, not just its appearance. The price includes:
- Checking the text before publication: headline and description length, heading order, links and their attributes. What can be fixed mechanically, is fixed.
- Hosting the images on the publication, at the right size, with alternative text proposed by us and editable by you.
- Monitoring after publication: the article is checked periodically, and you are notified if it disappears from the site.
- Verifying the address after publication, as a logged-out visitor, and the link in your exportable history.
- For publications connected to Google Search Console: impressions, clicks and the article's position, in your account.
Copywriting by a person is not included — it is a separate order, priced by length — and neither are the rates for sensitive content, listed on the pricing page. Labelling is not a platform service either: Romanian Law 363/2007 requires paid material to be recognisable as such, the obligation sits with the advertiser and the publication, on the 109 own-network publications the label is added on request, and each partner publication's labelling policy is listed in the catalogue.
Which publications it is published on
The catalogue holds 3,822 active publications in 22 niches: news, business, health, travel, lifestyle, technology, real estate, automotive, education, local press and more. 2,907 of them publish in Romanian, and the median domain authority is 35. 109 belong to our own network, at 45 lei; the other 3,713 are partner sites at their own price. Each niche page shows a selection with domain authority, turnaround and price; the full list, with filters, is inside the platform. For an advertorial, choose the niche by the reader you want, not by the authority figure: a text about a clinic on a health publication brings more patients than the same text on a general site with higher authority. See all niches and publications, or the dedicated pages for advertorials on Romanian news sites and healthcare advertorials.
Frequent mistakes with advertorials
Four things spoil an otherwise good advertorial, and we see them often:
- The text is about the company, not the reader's problem. An advertorial that opens with "market leader" loses exactly the person it wanted. Start with their situation, then show how you solve it.
- The same text on ten publications. Identical pages compete with each other in search and the engine keeps a single one. Change the headline and the first paragraph for each.
- Superlatives without a source. "The best", "unique in Romania" without proof get cut at review or, worse, stay and cost you credibility.
- Links that make no sense to the reader. A text with ten links to the same site is not an article but a link list; publications refuse it. One to three, where they help.
If you are new to the format, the advertorial guide explains what it is, its types and the rules. If you want to see what a good advertorial looks like before writing, one is annotated paragraph by paragraph in the advertorial example; how to choose publications, with the criteria in the order they matter, is in how to choose the sites. Market prices across the catalogue are on what an advertorial costs in Romania, and what the low price means here, and what it does not, is explained on cheap advertorials.
Create your account in two minutes and your first publication is free — no card, no sales call.
Frequently asked questions
How much does it cost to publish an advertorial in Romania?
On the 109 publications of the Comunicate.eu network, 45 lei excluding VAT (≈ €9), whatever the niche and the site's authority; with the 100-advertorial package it drops to 31 lei each. Partner publications in the catalogue show their own price. Casino and adult cost 100 lei and crypto 150 lei, on the sites that accept them.
How fast does the advertorial go live?
The turnaround is written next to every publication in the catalogue, before you order — usually 2 working days. Publishing is automatic where the site allows a connection and manual elsewhere; either way, you receive the verified address of the article.
Is the advertising label mandatory in Romania?
Yes. Romanian Law 363/2007 on unfair commercial practices requires paid material to be recognisable as such, and using editorial context for paid promotion without saying so is an unfair practice in every case. The obligation sits with the trader who pays and with the publication that hosts the article. On the own-network publications, the article is labelled as advertising on request; each partner publication's labelling policy is visible next to the price, before you order.
Can I publish the same advertorial on several publications?
You can, but change the title and the first paragraph for each one. Ten identical pages compete with each other in search and the engine picks a single one — usually not the one you cared about.
Do I need a registered company to publish?
Yes. Publications are invoiced, so complete billing details are required, and individuals cannot order. The company does not have to be Romanian; invoices are issued to EU and non-EU companies alike. Payment is by bank transfer, against a pro-forma invoice issued automatically.
Can an AI assistant order advertorials for me?
Yes, if you allow it. Comunicate.eu has a public API and an MCP server, so an assistant such as Claude or ChatGPT can search the catalogue, write drafts and, with your permission, place the order. Details on the MCP page.