A press release reaches Romanian publications by three routes: you send it to newsrooms by email and wait, you put it on a free aggregator where it is indexed but unread, or you publish it on publications picked from a catalogue, with price and turnaround written. Each route gives something different. This page puts them side by side, so you choose knowingly, not by whoever found you first.
1. Directly to newsrooms, by email
Free, if you do not count the time. It works for real news with weight: a large company, an announcement that moves a market, a subject the newsroom would have written anyway. For the rest, replies are rare, and those that come are usually an advertorial rate. If you go this way, send during the morning, Tuesday to Thursday, with the text in the body of the email rather than attached, and the release headline as subject. How to write the text is in the writing guide.
2. On a free aggregator
Sites that publish any release for free give you an indexable address and nothing else. Nobody reads them except robots, their domain authority comes from volume rather than readers, and the links in them are worth nothing. They are worth one thing: a public address to cite in other material ("full release here"). Comunicate.eu has a free route too, with a different purpose: the free first press release every new account gets, on a publication with real readers.
3. On publications picked from a catalogue
You choose publications by niche, authority and price, submit the text, and it appears within the turnaround written next to each, with the address verified at the end. On Comunicate.eu this costs 35 lei excluding VAT (about €7) per publication on any of the 109 publications in its own network, 27 lei with a package of 50; partner publications in the catalogue show their own price. It solves exactly what the first two routes lack: predictability. You know in advance where the release appears, when, and how the publication labels paid material, because each one declares it in the catalogue. The steps and prices are on the service page publish a press release in Romania.
The comparison in short
- Reaches readers: newsrooms, yes, if they pick it up; aggregator, no; catalogue, yes, on the chosen publication.
- Time to publication: newsrooms, days or never; aggregator, immediately; catalogue, the turnaround written next to the publication, usually 2 working days.
- Cost: newsrooms, your time; aggregator, zero; catalogue, 35 lei per publication.
- Control over the text: newsrooms, none, they rewrite it; aggregator, total; catalogue, total, on a publication whose labelling you see before ordering.
- Verified address at the end: catalogue only.
What works best
The combination. You email the story to the three to five newsrooms that matter to you and, in parallel, publish it on two or three niche publications from the catalogue, so it exists for certain and on time. If a newsroom picks it up, you also have editorial coverage; if not, you have the publication anyway. How to choose publications by audience rather than by the authority figure is in the guide how to choose the sites.
If your company is not based in Romania
The same three routes apply, with two practical differences. Romanian newsrooms and readers expect the release in Romanian, so translate it before sending and keep names, figures and quotes exactly as in the original. And the catalogue route needs no local presence: the account and the orders are online, the billing details accept companies registered outside Romania, and payment is by bank transfer against a pro forma invoice issued automatically. Prices, turnaround and the steps are on press release distribution in Romania.
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Frequently asked questions
Which is the cheapest route?
The free aggregator, if all you want is an address. The catalogue, if you want readers: 35 lei per publication, 27 with a package of 50, on publications with a real audience — and the first publication of a new account is free.
Does a release published through the catalogue appear as news or as advertising?
As paid material, with its own address on the publication. Romanian law (Legea 363/2007) requires paid material to be recognisable as such. Each publication's labelling policy is listed in the catalogue, and on the 109 own-network publications the label is added on request. The newsroom does not rewrite the release or sign it as its own; the text is yours, under your name.
Can I publish the same release on several publications?
Yes, and it is recommended for news that matters. Change the headline and the first paragraph for each, so the pages do not compete with each other in search.
How do I choose the publications?
By the reader you want, then by authority. The catalogue lists 3,822 active publications across 22 niches, 2,907 of them in Romanian, and each niche has its own page. See the publications.